I am a full stack digital marketer with over ten years of experience helping SaaS, B2B, B2C, and e-commerce teams grow.

My work sits at the intersection of content, performance marketing, and CRM optimization. I clean and organize data, build segments and customer journeys, and streamline workflows so campaigns work together instead of in silos.

I care about accuracy, privacy, and compliance, and I take a practical approach to building systems that teams can actually use.

I mix strategy with hands on execution to create marketing that is clear, effective, and built for real growth.

Yes. I manage the full marketing lifecycle from awareness and lead generation to onboarding, retention, and re-engagement. I’m always looking at where things feel disconnected, where people drop off, and what can be improved to create a smoother experience. I use data to better understand customer behavior, then turn those insights into marketing that feels more intentional, connected, and easier to navigate.

It means I write, design, build, automate, and measure. I work across content, email, social, ads, CRM, and reporting. I clean up tech stacks, fix broken processes, and help teams work better together. My work sits in the middle of creative, technical, and data which makes it easy to connect the dots across projects and departments.

I have led both organic and paid campaigns across email, onboarding, funnels, re-engagement, product launches, webinars, social, and brand campaigns. I shape each campaign around the audience and the goal whether that’s driving new leads, improving engagement, increasing retention, or building stronger brand visibility.

Yes. I’ve cleaned up and managed CRMs, built automations, and created customer journeys across Salesforce, HubSpot, Klaviyo, and Mailchimp.

In Salesforce, I’ve worked on both the front end and back end including organizing large contact databases, setting up flows and automations, customizing dashboards and reports, improving lead management, and helping teams better track engagement and campaign performance.

I’ve also used Sandbox environments to test updates, customize layouts and workflows, and help transition teams from Classic to Lightning for a more modern and efficient experience.

Along with the technical setup, I handle segmentation, onboarding flows, re-engagement campaigns, integrations, and the handoff between marketing and sales so the entire system feels more connected and easier to manage.

Nothing works without clean data. I use data to understand what is performing, what is not, and where the opportunities are. Data is often messy or outdated, so I focus on hygiene and enrichment first. I organize, clean, and update data so it is accurate and useful.

Clean data makes segmentation sharper, automation smarter, and messaging clearer. It lets you build strategies that last.

I track performance through GA4, Google Search Console, CRM dashboards, email platforms, and campaign reporting. I use data to understand what’s working, where people are dropping off, and what can be improved. I’ve worked across Salesforce, HubSpot, Mailchimp, Klaviyo, Meta Ads, and LinkedIn to connect marketing efforts back to real business goals. To me, success is more than opens or clicks. It’s about creating work that drives meaningful engagement and growth.

I am collaborative and hands on. I have worked closely with marketing, product, engineering, development, leadership, sales, and creators.

I am the one who can jump in, figure out what is not working, and fix it. I simplify complicated systems, bring structure, and make the work easier for everyone involved. People trust me to make things make sense.

I stay curious. I follow industry updates, test new tools, join conversations, and pay attention to what teams are doing. When something is useful and backed by real testing, I apply it to my work.

Yes. I have worked with great teams over the years and their support means a lot to me. → Read recommendations