Yes. I manage the full funnel from awareness and lead generation to nurture, onboarding, retention, and re engagement. I review the funnel often to find gaps, fix what slows people down, and connect each stage so the experience feels consistent. I use data to understand how people move and what needs to improve.

It means I write, design, build, automate, and measure. I work across content, email, social, ads, CRM, and reporting. I clean up tech stacks, fix broken processes, and help teams work better together. My work sits in the middle of creative, technical, and data which makes it easy to connect the dots across projects and departments.

I have led paid and organic campaigns across email, funnels, onboarding, re engagement, product launches, webinars, social, and brand updates. I shape each campaign around the audience and the goal whether it is new leads, stronger engagement, retention, or visibility.

Yes. I have written API docs, product guides, walkthroughs, and demo scripts. I explain complex tools in a way that makes sense for both technical and non technical users. → Check out some work here

Yes. I have cleaned up CRMs, set up integrations, and built customer journeys across HubSpot, Salesforce, Klaviyo, and Mailchimp. I create automations, lead scoring, and handoffs. I also build dashboards so teams have real visibility.

Nothing works without clean data. I use data to understand what is performing, what is not, and where the opportunities are. Data is often messy or outdated, so I focus on hygiene and enrichment first. I organize, clean, and update data so it is accurate and useful.

Clean data makes segmentation sharper, automation smarter, and messaging clearer. It lets you build strategies that last.

I track performance through GA4, CRM dashboards, campaign results, and real user behavior. I look at what is working, what needs to change, and where to improve. Success to me is not just opens or clicks. It is whether the work creates real impact. I stay curious, test often, and adjust quickly.

I am collaborative and hands on. I have worked closely with marketing, product, engineering, development, leadership, sales, and creators. I am the one who can jump in, figure out what is not working, and fix it. I simplify complicated systems, bring structure, and make the work easier for everyone involved. People trust me to make things make sense.

I stay curious. I follow industry updates, test new tools, join conversations, and pay attention to what teams are doing. When something is useful and backed by real testing, I apply it to my work.

Yes. I have worked with great teams over the years and their support means a lot to me. → Read recommendations